Designing a push-pull marketing strategy to drive hyper-local marketplace growth

Marketing experiment with:

Grace Cao

Product & Content Marketer

ON THIS PAGE

One Market's story

Content

Publish

About

Messaging, positioning, cross-collaboration frameworks, user research to experience optimization.

Industry

Marketplace

Headquarters

San Mateo, CA

Funding raised

$18m (seed)

Company size

1-10

Founded

2021

Brad Bao — Co-founder & CEO

Yuntao Jia — Co-founder & CTO

Marketing functions

Digital marketing
Social media
Editorial
Community
Paid ads

ON THIS PAGE

One Market's story

Content

Publish

Challenge

Messaging, positioning, cross-collaboration frameworks, user research to experience optimization.

Solution

Messaging, positioning, cross-collaboration frameworks, user research to experience optimization.

Results

Communication, alignment, interdisciplinary cooperation, customer analysis towards enhancing experience.

Articles, podcast, webinars, e-books, case studies, infographics and much more, designed to reach.

Field, influencer program,

One Market's story

I'm Grace Cao, a Product and Content Marketer in the SaaS space. I am focusing on creating the best website building tool with my talented team. A high level of craft is very important to me and my work.

Struggling with new product trust in community

I'm Grace Cao, a Product and Content Marketer in the SaaS space. I am focusing on creating the best website building tool with my talented team. A high level of craft is very important to me and my work.

The push-pull marketing strategy: Click and mortar

I'm Grace Cao, a Product and Content Marketer in the SaaS space. I am focusing on creating the best website building tool with my talented team. A high level of craft is very important to me and my work.

Product content and action for direct connection

I'm Grace Cao, a Product and Content Marketer in the SaaS space. I am focusing on creating the best website building tool with my talented team. A high level of craft is very important to me and my work.

Push channels: Facebook and Instagram

I'm Grace Cao, a Product and Content Marketer in the SaaS space. I am focusing on creating the best website building tool with my talented team. A high level of craft is very important to me and my work.

Pull channels: Nextdoor

I'm Grace Cao, a Product and Content Marketer in the SaaS space. I am focusing on creating the best website building tool with my talented team. A high level of craft is very important to me and my work.

Digital engagement > click and mortar

I'm Grace Cao, a Product and Content Marketer in the SaaS space. I am focusing on creating the best website building tool with my talented team. A high level of craft is very important to me and my work.

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